UNO Football Rebrands to Omaha
The UNO Football team has adopted a new look for next year. The helmet is deeper than the bright red plain helmet the Mavs have been wearing for a while. The Crimson and Black O is to emphasize the connection with the city:OWH: "I would like to get as close to what the school colors are as we can," UNO coach Pat Behrns said. "And I'd like to try to bridge a closer connection to the city of Omaha. We are Omaha's college football team."
OWH again: Matching uniforms have not yet been designed, but both Behrns and Titus said "Omaha" would likely replace "Mavericks" on the front, another way to develop the local connection.
UNO Hockey has steadfastly refused to adopt Omaha-centric branding, keeping its hideous Nebraska Omaha logo on its road unis for 10 years and debuting this year's horrendous "crotch arrow" third sweater without any detectable design effort. Maybe football's forward and civic thinking will prompt the hockey Mavs to think about the city they live in too.
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2 Comments:
UNO as a university had no knowledge of this color change and is not necessarily going to approve it. With all the budget issues does this mean all the team's will be switching to a darker red. Will UNO need to change it's banners, how about the rec dept...new staff clothes. Once again the football team and it's boosters have acted unilaterally as if they have no connection to the athletic dept as a whole. Maybe division III is a better fit
I don't really care whether "UNO as a University" has approved the change. UNO as a university has a branding program comprised largely of bumbling, incompetence, and small-town thinking. Ben Titus and Pat Behrns seized the initiative from an athletic department that has consistently demonstrated it has none, and I applaud them for it.
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